This week our designers and buyers are collaborating on this years Valentine’s Day Collection, here is a sneak peak on the process we take when designing a new collection.

Design Process

• We look at whats trending in the industry and local market

• What is or has been a popular seller with our clientele

• We always like to have a theme for each collection *ie this holiday collection was a woodland theme

• What flowers are readily available from out selected farms

The Flowers

• We contact farms that we have relationships with to order an abundance of flowers

• Each farm specializes in certain flowers therefore we uses various farms around the world that we have built up relationships with to ensure the highest quality

• Once we take delivery of the flowers the designers begin to create the Valentine’s Collection for 2019

The Creation

• The designers will collaborate with each other to go over the design process once again

• Each designer then begins to create the vision that has been talked about and sketched into fruition

• Numerous iterations of arrangements are made until the perfect collection is created

• Each arrangement is then photographed and uploaded to our website, social media and design book

Stay tuned in the next week or so for the Valentine’s 2019 Collection!