This week our designers and buyers are collaborating on this years Valentine’s Day Collection, here is a sneak peak on the process we take when designing a new collection.
We look at whats trending in the industry and local market
What is or has been a popular seller with our clientele
We always like to have a theme for each collection *ie this holiday collection was a woodland theme
What flowers are readily available from out selected farms
We contact farms that we have relationships with to order an abundance of flowers
Each farm specializes in certain flowers therefore we uses various farms around the world that we have built up relationships with to ensure the highest quality
Once we take delivery of the flowers the designers begin to create the Valentine’s Collection for 2019
The designers will collaborate with each other to go over the design process once again
Each designer then begins to create the vision that has been talked about and sketched into fruition
Numerous iterations of arrangements are made until the perfect collection is created
Each arrangement is then photographed and uploaded to our website, social media and design book
Stay tuned in the next week or so for the Valentine’s 2019 Collection!