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Millennials and their love for plants!

Sean MurphyComment

When Summer Rayne Oakes’s roommate moved out of their apartment in Williamsburg, Brooklyn, she was left with more than just a vacant bedroom.

“All of a sudden the apartment felt so cold and empty,” said Ms. Oakes, 33. “I needed to find a way to make the space feel warm and full of life again.”

Her solution? A fiddle leaf fig tree; the first of nearly 700 houseplants — spanning 400 species — that Ms. Oakes, founder of Homestead Brooklyn, would eventually buy for her 1,200-square-foot apartment.

Her indoor forest features everything from a subirrigated living wall in her bedroom, which is a wall of greenery that is essentially a self-watering planter with a built-in reservoir; a vertical garden made out of Mason jars mounted to the living-room wall with wooden boards and hose clamps; and a closet-turned-kitchen grow garden with edible plants (ranging from herbs and greens to pineapple plants and curry leaves).

“I didn’t set out to build a jungle,” Ms. Oakes said. “I just saw how much energy and life the plants brought to the space and kept going.”

It’s a sentiment that more and more young people seem to be echoing in their own apartments. Wellness-minded millennials, especially ones in large urban environments that lack natural greenery, are opting to fill their voids — both decorative and emotional — with houseplants.

“Millennials were responsible for 31 percent of houseplant sales in 2016,” according to Ian Baldwin, a business adviser for the gardening industry. The 2016 National Gardening survey found that of the six million Americans who took up gardening that year, five million were ages 18 to 34. “This group has more college debt and as a result, are renting homes instead of buying,” Mr. Baldwin said. “Houseplants are a low-cost way to have a green space at home.”

Summer Rayne Oakes has created a vertical garden in her dining room that is made out of Mason jars mounted to the wall with wooden boards and hose clamps.CreditBrad Dickson for The New York Times

Meanwhile, Greenery NYC, a botanic design company, has increased its clientele by 6,500 percent since it was founded in 2010; developers are finding ways to include gardens as an amenity for residents; and more people — like Ms. Oakes — are turning what little spare space they have in their apartments into indoor gardens.

“Our sales have doubled each year,” said Rebecca Bullene, the founder of Greenery NYC. “And I attribute that mostly to businesses that want to attract millennial talent and millennials themselves who want more nature in their lives.”

Inside her 1,800-square-foot apartment in Greenpoint, Brooklyn, Ms. Bullene, 37, cares for over a hundred plants. She has installed a green divider wall — a six-foot-by-six-foot steel shelving unit filled with a dozen wooden planter boxes and over 50 plants — that separates her living room from her in-home office, as well as a terrarium and several other large-scale plants, including an 11-foot-tall Ficus Audrey tree, to help break up the open layout of the space.

But for Ms. Bullene, the plants do more than help define the apartment; they make her home healthier, too. “Plants boost serotonin levels and dissolve volatile airborne chemicals,” she said. “They actually make healthier spaces for humans to inhabit.” She cited a 2010 study from Washington State University that breaks down the benefits of indoor plants, including cleaner air and lowered stress levels.

Along with her floor-to-ceiling plant divider wall in the living room, she also employed a combination of plants that release oxygen at night in her bedroom — including aloe vera and sansevieria — so that she and her husband can breathe cleaner air while they sleep.

Millennial-minded companies are also going to great lengths to integrate greenery into their offices.

The Etsy headquarters in Dumbo, Brooklyn, for example, could easily be mistaken for an indoor botanical garden. Spanning nine floors and over 200,000 square feet, the office is home to more than 11,000 plants, including dozens of large-scale plant displays and living walls installed and maintained by Ms. Bullene and Greenery NYC.

“Every employee has a sight line to greenery,” said Hilary Young, Etsy’s sustainability manager, who helps the company seek ways to conserve the environment. “It’s a beautiful space that inspires and boosts productivity.” Greenery NYC and the architects at Gensler worked closely to create a state-of-the-art rainwater-harvesting and irrigation system at Etsy’s headquarters, which is considered the largest commercial “living building” in the world. It allows all the office plants to be watered with recycled storm water.

A line of cascading vines frames a conference room at the TED Talks headquarters in TriBeCa.CreditBrad Dickson for The New York Times

The roofs of the headquarters and a few of the neighboring buildings are outfitted with large gutters that collect and distribute rainwater to a 7,300-gallon cistern on the eighth floor of the Etsy building. From there, the water is dispersed through tubes to each floor of the building to water the plants.

“We wanted a space that bettered the lives of our employees,” Ms. Young said, “and that made a social and environmental impact outside of the office.”

And at the TED Talks headquarters in TriBeCa, Greenery NYC installed a series of unique plant displays throughout the two-floor office. Along with over 25 linear feet of boxed planters in the entrance lobby, the 50,000-square-foot office is filled with cascading vines, wall-mounted shelf planters, green dividers, and even desks outfitted with built-in planters, ensuring employees unlimited opportunities to take in a bit of nature throughout the workday.

“I love that when I look up from my work, all I see is green,” said Katie Hawley, 28, a senior editor at Etsy, who also keeps houseplants at home. “I feel happier just looking at them.”

With the increasing number of young people searching for access to greenery in their residences, real estate developers have also jumped on the trend.

At the ARC in Long Island City — a new 428-unit “industrial-inspired” luxury rental building developed by the Lightstone Group — residents have access to a 1,100-square-foot glass greenhouse, where they are free to plant and grow their own vegetables and herbs. “It’s been a tremendous selling point to prospective tenants,” said Scott Avram, senior vice president of development at Lightstone.

“One factor of my decision to rent in the ARC was the beautiful courtyard and greenhouse,” said Greg Garunov, 33. “There is something to having a green oasis at your fingertips in the steel city of New York.”

And over at the Margo, in Fort Greene, Brooklyn, residents enjoy a living wall in the lobby as well as a rooftop garden with plots that tenants can adopt for their own gardens.

“Wellness is a priority for our millennial-aged residents,” said Dave Maundrell, executive vice president of new developments for Brooklyn and Queens at Citi Habitats. “They’re willing to pay more for access to a green space.”

But for those young urbanites who don’t have the luxury of a communal garden or greenhouse, houseplants remain an affordable, and renter-friendly option.

For instance, Ms. Oakes has managed to make the bulk of her indoor garden self-regulating and, perhaps more impressively, removable.

Thanks to several DIY irrigation systems she hacked throughout her home, including two irrigation units she created using a 150-foot hose that connects to pipes under her kitchen sink, Ms. Oakes said she has to spend only about a half-hour a day tending to her plants.

And to avoid leaks to the apartment below, Ms. Oakes reinforced her bedroom wall with plywood and then added metal gutters to collect any excess water before hanging up her vertical garden.

Ms. Bullene, a renter, also took care to ensure that all of her subirrigated plant systems — even the self-regulating terrarium and self-watering plant wall — are removable.

“All of the plant systems can come with us if we ever move,” Ms. Bullene said. “It’s as easy as unplugging them and removing a couple of screws.”

Ms. Oakes said that even though plant care might seem like a whole lot of work, the effort is worth it.

“New York City is tough,” she said. “My plants gave me a sanctuary to come home to.”

 

Story can be read here: 

https://www.nytimes.com/2018/03/09/realestate/plant-loving-millennials-at-home-and-at-work.html?rref=collection%2Ftimestopic%2FFlowers%20and%20Plants&action=click&contentCollection=science&region=stream&module=stream_unit&version=latest&contentPlacement=2&pgtype=collection

Boston Flower & Garden Show!

Sean Murphy2 Comments

he Boston Flower & Garden Show is about inspiring, educating and motivating the region’s gardeners. Whether for curb appeal, backyard, kitchen, indoor, rooftop or community gardens, this is where New England’s green lovers go to discover new ideas while having fun with family and friends.

This March, as winter wanes, the Boston Flower & Garden Show’s designers, exhibitors and marketplace vendors will whet your appetite for the sumptuous joys of the season ahead. Colorful life-sized gardens, intricate floral arrangements, informative lectures and demonstrations and exciting special events will incorporate elements of the popular food gardening trend. Learn about organics, small-space gardens, homesteading hobbies, edibles as ornamentals and family-friendly spaces for outdoor dining and entertaining. Enjoy the first taste of Spring while gathering the recipes and ingredients you’ll need for this year’s successful garden.

 

California Grower Gives Out 100,000 Tulips.

Sean MurphyComment

All around Union Square in downtown San Francisco last Saturday there were smiles, tears — even a marriage proposal — and there were thousands and thousands of bright, beautiful tulips, free for the taking.

In honor of “American Tulip Day,” the Sun Valley Group in Arcata, California, collaborated with Dutch partners Anthos and iBulb to hand out 100,000 tulips to surprised (and delighted) residents and tourists. The giveaway, modeled after similar efforts in The Netherlands, was intended to promote tulips in the United States. Bill Prescott, Sun Valley’s marketing and communications specialist, said set-up took about five hours — and then the tens of thousands of flowers were scooped up by some 5,000 visitors in less than three hours.

“The thing that has stayed with me from the day was just the appreciation and joy in people’s faces,” Prescott said. “People were tearing up, kids were in awe — some of the tulips were taller than they were. So much of our job is about the business side, so it was wonderful for all of us just to see people feeling so much joy around our flowers.”

International Women's Day

Sean MurphyComment

Tomorrow is International Women's, this years focus is using the hashtag #PressforProgress #Metoo , #TimesUp as well as other strong symbolic hashtags. 

And while we know that gender parity won't happen overnight, the good news is that across the world women are making positive gains day by day. Plus, there's indeed a very strong and growing global movement of advocacy, activism and support.

So we can't be complacent. Now, more than ever, there's a strong call-to-action to press forward and progress gender parity. A strong call to #PressforProgress. A strong call to motivate and unite friends, colleagues and whole communities to think, act and be gender inclusive.

World Flower Expo 2018

Sean MurphyComment

 In a couple of weeks, the fresh flower trade show “World Floral Expo” will take place in Rosemont, Chicago. It is for the second time that this show will be held in Chicago. Four years ago in 2014, the Rosemont Convention center was also the location of this International cut flower trade event.

The majority of the exhibitors are national and international flower growers displaying their latest varieties, which are available for the US market. However also importers and distributors of fresh cut flowers and various suppliers of floral products will be exhibiting. CalFlowers is present with a joint pavilion for its members and because of this, securing the presence of Californian grown flowers and plants.

With the increased possibilities for African flowers entering the US market, Kenya is present with a large group of Kenyan flower growers this year. But also Ecuador is traditionally strongly represented by a vast large group of strong and big Ecuadorian flower growers that export high quality roses to the US market.

Tulip Hedge!

Sean MurphyComment

It's now Tulip season and we have been working with out growers and designers to create a unique chic arrangement of Dutch Tulips. 

A selection of spring toned tulips are gathered in a white ceramic vase. Our designers will choose the freshest of tulips to create a spring mix in varying colors. Shades of pinks, creams, yellows, oranges, whites and more will be available throughout the season. Stop in today or order online. 

Rouvalis Workshop Offerings

Sean MurphyComment

Have you ever wondered what it's like behind the scenes at Rouvalis Flowers? Our workshop offerings are a perfect place where curiosity and creativity come together! 

With the opening of our second location in the South End, we have been able to offer our space to people of all levels of experience and interests. From terrarium workshops to designing your own floral centerpiece, there is something for everyone willing to give it a try. 

Our workshops are the perfect way to break up your week, meet new people, and learn a new skill! All of our workshops are adaptable as private workshops as well; Great as a unique corporate outing, celebrating a birthday, and even something fun for the whole family. 

Check our website, Instagram, & Facebook for up to date Workshop Offerings, or e-mail us today to inquire about a private workshop! 

Think Spring!

Sean MurphyComment

Here in New England, it's not unusual to wear shorts one day and expect snow the next! Although Boston may not have decided on what season to settle on, we're certainly ready for Spring here at Rouvalis Flowers & Gardens! 

As soon as Valentine's Day passed, our designers have been dreaming of spring colors and scents, and some of our favorite spring florals have made their debut in our Spring Collection. Fragrant hyacinth in rich blues, sweet anemone in purples and pinks, and soft green cymbidium orchids highlight new designs that are available for pick up and delivery! 

Browse our designs to bring some color into your home today! 

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