The white rose was a campaign in support of the Times Up initiative. The rose idea conceived and pushed by Meg Harkins, senior vice president of marketing at Roc Nation, Karen Rait, head of rhythm promotions at Interscope Geffen A&M Records, and other high-profile women in the music industry. “We all agreed it was really necessary,” Harkins said. “We’ve all felt the political and cultural change in the last couple of months.” In an email sent to attendees of the Grammys, the collective explained their choice of the flower. “We choose the white rose because historically it stands for hope, peace, sympathy and resistance,” it read.
The colour white, represents peace, but it is also has history in the women’s movement in the states. White was one of the three of colors adopted by the suffragette movement, along with green and purple; white stood for purity.
Beyonce never one to miss an opportunity to win at visual statements, skipped the red carpet and the white rose, but her six-year-old daughter, Blue Ivy, was dressed in head-to-toe white. Kesha – an artist who has firsthand experience of sexual misconduct – performed all in white, with a supporting cast including Cyndi Lauper and Camilla Cabelo also in the colour.